pmh consulting
you are a brand
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." - Tom Peters, 'The Brand Called You', Fast Company
Whether you like it or not, you are a brand. Your appearance, style, personality, experiences, knowledge, attitudes and beliefs not only shape how you see yourself, they shape how the world sees you. This is your personal brand.
This is no bad thing - by taking ownership of your personal brand, you can shape how you are perceived by the world...by accepting responsibility for your personal brand management you can truly stand out from the herd.
your brand online
People are Googling you. People who matter: employers, recruiters, clients, business associates, colleagues.
The Web has altered not only how we search, but how we research - it is often the first place we go for information. The Internet has redefined not only how we do our jobs, but also how we look for jobs, network and manage our careers.
The internet has evolved to become an essential tool for communicating your value as a professional, expressing your differentiation, networking and performing career research. Not only will you be researching opportunities online, others will be researching you.
manage your brand
If you use LinkedIn, ecademy, Facebook, MySpace, or Bebo, you may already be managing your online personal brand. However, there might be one branding tool you haven't yet considered...
One of the most powerful personal branding tools you can have is a personally branded website, in your name (eg www.yourname.co.uk).
A personally branded website creates a much more professional impression than a myspace page or a Fecebook page, and in addition it will usually appear first when someone googles your name. This means you can have total control in shaping what people first see when they search for you. And as we all know, first impressions count...
At pmh consulting, I specialise in building personally branded websites for job seekers, professionals, entrpreneurs, small businesses, graduates and solo practitioners. And because I don't believe your brand should cost you a fortune, my fees are surprising low - you can have a personally branded website, with branded emails (eg you@yourname.co.uk) for as little as £77!
Click here to see my personal branding web packages.
